Every organization’s dream is to become number one in the market by suppressing the potential competitors. Now with the internet, every major organization is trying to place their company name at the top of the search results. Through this process only a few companies were able to gain success while others are failing. And it’s frustrating to see other companies succeed. So how one can improve the web traffic or steal the competitor’s web traffic and turn it into profit. There are few methods which are used to improve and steal the competitor’s web traffic.
Always target the competitor’s keywords
To improve web traffic through SEO Services and SMO Services (Read More: How to Get Organic Traffic from Search Engine to Your Blog?), always pay attention to the competitor’s website first. Monitor how the rival company is handling the traffic; there are many sites which offer services to peek the competitor’s keywords used on the site. For example, go to the SEM rush and type in the competitor’s name which displays the keywords used on the site. Through this one can improve the keywords of their site and increase the web traffic. In this case it’s actually stealing from competitors. Some tools which help in keyword search are as follows
- SERP Checker
- MOZ open site explorer
- Feed the bot SEO overview tool are few to name
Increase Domain Authority
To improve web traffic one has to always remember a crucial thing that is increasing the domain authority. One important factor that determines the search engine ranking of a website is domain authority. The site which has the highest domain authority is listed at the top of the results whereas the one with lower domain authority listed at the bottom. So to increase the domain authority one should take few factors into consideration such as
The site like MOZRANK takes all these factors into the account and generates domain authority rank. So, in order to improve the domain authorities follow these tips
- Always pick a better domain name
- Design likable content
- Optimize the on-page content
- Eliminate the unwanted links
- Amplify interlinking links
- Keep the site mobile compatible
- And spread the sites through social media forum.
These are some ways to improve the increase the domain authority.
Make the content more influential
Always remember to make the content look simple and influential to others. A good content should always target the audience needs and specify them in as simple as possible. The client must not find the content difficult to comprehend. And be influential to the audiences, by positioning the business correctly and by helping users with their needs one can become a Hella influencer. So, to become a highly influencer follow these tips
- Resonate with your followers
- Be available everywhere (try guest posts)
- Augment social proofs
- Announce discount rates
- offer giveaways
- organize online competitions
These tips help in developing a strategic influential business model.
Follow the paid promotions tactics
The paid promotion ads on the social media platform like Facebook and Twitter can help bring the existing audience closer and fetch new audiences. For instance, if the competitor is large enough it may be listed as an interest, so one can target people based on this, to reach people in community niche who haven’t heard about the company yet.
Why you must pursue both SEO and Social Media Together to beat your Competitor’s social media traffic?
SEO and social media are the two most important factors needed to expand your business. Without them your business can never gain recognition online. SEO puts your company’s name in the top ten lists at Google and social media helps your business to be known and seen by everyone at regular intervals. In today’s world people surf internet more than any other work. They may not talk to the people sitting next to you but will surely surf internet. Your company may not gain name and fame if you advertise it offline as they will be least noticed but if you advertise it on social media then name and fame is on your way.
Now the question arises are the SEO and SMO Services interrelated? Yes they are interrelated. When the strategies of both SEO and social media work together then it is sure that your company will gain a huge profit. They have a lot of things in common. Both are used to attract customers. What else can be better than getting more and more customers at your site? People will have curiosity to know about your company and the products you offer. They may buy and recommend those products to other people also. Thus your profit will increase to another level.
Sometimes it can happen that your company due to some reasons may not be shown in the top ten lists at Google that means SEO isn’t working or sometimes the advertisements which you are showing on the social media must be neglected by people. In this case you need to lose your hope fully. If SEO is not working then social media will help you and vice versa. When your advertisement will be shown on social media then people will surely visit your website by directing clicking the link that you may provide. Same is the case when social media is not working. People may search for some keywords and if the keywords match your company then the name of your company will be shown in the top ten lists. Thus your purpose is solved in either of the ways.
SEO and social media offer as a great investment for the business. Many businessmen think that SEO and social media is just waste of money. They can gain publicity offline online. But actually this is next to impossible. They don’t think that by spending $1 can give $10 to you. This investment both at social media and SEO will help you gain you a lot of success. Also if you are trying to build your own brand then you cannot take help of just one of them. If you continuously show your advertisements on the social media and then your company isn’t shown in the top ten lists then people may think you fake. Also if your company is in the top lists and no advertisements are seen then again people may think you fake.
SEO and social media both are very important for a business. Therefore a businessman must not neglect either of them.
These are the few ways to improve and steal the competitor’s web traffic and use for advantage.